Irene Karayianni

Dr. Irene Karayianni joined the Department of Psychology of ACG in 2014. She teaches human learning and memory and research methods courses, is a Fellow in the ACG Center of Teaching and Learning, and is an Affiliated Faculty at the Center of Excellence: Food, Tourism & Leisure. Dr. Karayianni has a PhD in Experimental Cognitive Psychology from the University of Sussex and an Advanced Certificate in Strategic Pharmaceutical Marketing from EEFAM and the University of Piraeus. Her academic research has focused on student engagement, memory awareness, educational applications of artificial intelligence, and food waste. She has presented at international conferences and published in peer-reviewed journals. Dr. Karayianni has professional experience in Consumer Psychology, Social Research, Marketing, Business Analytics, and Organizational Psychology, having held positions in Pharmaceutical and Market Research companies and the Center for Renewable Energy Sources of Greece. She has been involved in European projects on energy performance of buildings regulation, pharmaceuticals, FMCG, telecoms, food and beverage, personal care, and education, among others. Examples of projects include consumer perceptions, employee engagement and culture, impact of marketing activities, performance measurement, forecasting, competitive intelligence, customer segmentation, commercial trade channel management, new product development, mass media consumption, brand image, etc. Dr. Karayianni is also a Mentor at Women on Top, a peer reviewer in academic journals, and a Member of the RAISE (Researching, Advancing, and Inspiring Student Engagement) network and the APA Society for the Teaching of Psychology.