Iliana Ballester-Panelli

Professor Ballester-Panelli teaches at the Escuela de Comunicación Ferré Rangel at Universidad del Sagrado Corazón. She teaches undergraduate and graduate courses in strategic communication, advertising, research, entrepreneurship, digital marketing, copywriting, creative advertising among others. She is also a consultant on digital marketing, advertising and market research and is a founding partner of Top Brains firm that specializes in these fields. She has a master’s degree in advertising from Michigan State University and doctoral candidate in education at Universidad Iberoamericana in Mexico. She is the director of Elemento 360, a student-run communication firm at the university and a collaborator and member of the panel of experts of the Hispanic Educational Technology Services (HETS) where she offers workshops to faculty from other universities members of the consortium. Her research interests include the topics of distance learning, active learning, social media, and the use of technologies for information, communication, and learning (TICAs). LinkedIn